House of Dereon’s African-Inspired Collection Launches at London’s Selfridges
House of Dereon, a fashion label run by Beyonce and Tina Knowles, presented its Afro-centric collection at London’s Selfridges. Many of the looks were based off Mud Cloth, Aztec prints, and tribal influence. House of Dereon also incorporated headwraps, feathers and statement pieces into their collection. This is no surprise to any Beyonce fans as she stressed back in March that she was inspired by Fela Kuti for her current album production. We spotted Sudanese model Ataui Deng walking down the runway at the House of Dereon fashion show…
The mom-to-be also told CNN International that her House of Dereon collection was inspired by her world trips to Brazil and Asia.
This collection was inspired by a lot of my travels. I did a world tour, I traveled to Asia, Brazil, all over the world and I saw such beauty and my mother traveled with me and we decided we should mix these great cultures together and make something original and beautiful, and this show celebrates the global nomad, and one day at the rate we’re going which is such a beautiful thing, there won’t be all these different races we’ll all just be mixed up and beautiful and that is so wonderful exciting and refreshing you know we have the mixtures of the African hair wraps and some of the Asian prints and we mix it with different textures sequins and gold jewelery and it just becomes very refreshing. (source)
To coincide with the release, a African remix of Beyonce’s song, “End of Time” played at the runway presentation. Check it out…
The Winter/Autumn and Holiday 2011 House of Dereon collection was viewed by fashion industry insiders on Saturday September 17! One of the looks presented was first worn by Beyonce for her Fela Kuti-inspired photoshoot for L’Officiel Magazine back in March 2011!
Beyonce – L’Oficiel March 2011
Shop House of Dereon at Selfridges right here!
Getty. L’Officiel Magazine
Posted on September 20, 2011, in African Fashion, Ataui Deng, Cultural Runway, Inspired by Africa, London Fashion Week, Sudan and tagged African-Inspired Fashion, Ataui Deng, Beyonce Knowles, House of Dereon, London Fashion Week, Mud Cloth, Selfridges, Tina Knowles. Bookmark the permalink. Leave a Comment.