Marni for H&M’s Inspired by African Wax Print

L.A.M.B., Burberry Prorsum, Gregory Parkinson, Boxing Kitten, and countless others in recent years has looked to African Wax Print fabric to add that extra essence to their collections. So it comes as no surprise that the latest designer-collaborative effort at H&M, Marni has also followed suit. Marni and its creative director Consuelo Castiglioni just held a red carpet celebration for their collaboration with H&M. Attendees Imogen Potts, Milla Jovovitch, Mena Suvari, Sofia Coppola, and Jessica Chastain caught our attention wearing traditional West African fashion dresses. We love the attention West African fabric is getting on a global scale. If these red carpet worthy looks are any indication, Marni for H&M will definitely be a huge hit which follows suit with last season’s success Versace. Check out the entire Marni for H&M lookbook here which includes not only womenswear but accessories and menswear.  Expect plenty of patterns for this new high-fashion H&M line.

Sofia Coppola

Milla Jovovitch

Jessica Chastain

Imogen Potts

Mena Suvari

My two cents: Lady Gaga, Kate Bosworth, Solange Knowles, Anna Wintour, June Ambrose, Tai Beauchamp, Angela Simmons, LaLa Vasquez, Khloe Kardashian, Nicole Ari Parker, Heidi Klum, Esperanza Spalding, Catt Sadler, Elle Varner, First Lady Michelle Obama, and many more have all embraced a trend that’s been in vogue for centuries. It’s a trend worth looking at it and it’s certainly not a fad. The fascination with African wax print fashion is the originality and creativity that comes with it. The endless possibilities on how to wear it has birth many designs and tumblr pages. Marni for H&M hits stores March 8th!

Marni for H&M Official Launch Party Video


Cultural Presence looks at how celebrities and everyday people wear African fashion straight from the runway.


About culturaltoast

Cultural Toast is a blogazine run by Chioma, a Nigerian Metropolitan-based fashion writer. This blogazine celebrates with a cultural toast to a post-1960 Nigeria with its focus on entertainment and fashion news. African fashion, style and trends will be readily available on

Posted on February 21, 2012, in African Fashion, Celebrities Wearing African Fashion, Cultural Presence, H&M, Inspired by Africa, Marni and tagged , . Bookmark the permalink. 1 Comment.

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