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Cultural Loop: Julia Sarr-Jamois for Tibi, BCBG MaxAzria Fall 2012 NYFW, Duro Olowu’s Pop-Up Art, Gabrielle Union Wears Amsale + Liya Kebede, Nyasha Matonhodze, Tolula, Marian, FashionJunkii, and Fatima Siad dominates NYFW

Introducing a new segment to, we proudly present Cultural Loop. This feature provides our readers with the latest news within the fashion world. Wonderland UK Editor Julia Sarr-Jamois is the celebrity brand face for Tibi Spring 2012 AD Campaign. Julia was styled by Tibi’s Amy Smilovic and swedish blogger Elin King. Her confidence simply radiates in these photographs and she also gives us all hair envy with her natural Afro. Julia shared with Vogue about what she calls her statement hair.

 “I’ve had my hair like this since I was about fourteen,” Sarr-Jamois says. “When I was at school, I had it in plaits, which were quite tedious, and I thought, ‘I’m going to take it out for a bit.’ I remember feeling like it looked really big at first but then I ended up keeping it. I wash it with Bumble and Bumble Tonic shampoo, which smells so good. And a more intense Bumble and Bumble conditioner called Creme de Coco Masque. Then I let it air-dry and maybe play around with it for a bit with my hands. That’s it. People are always asking about it, though. And everyone wants to touch it.”

Last night in Hollywood, actress Gabrielle Union stepped out in a strapless silk chiffon black cocktail dress by Ethiopian designer Amsale at the premiere of Think Like A Man.  Her red carpet style has always been effortless. Gabrielle said to Style Watch her trick to wearing sparkle is play down the rest of your outfit. “My rule for sparkle is that there’s no such thing as too sparkly of a dress! It makes you feel like a princess. Just play down the rest.” She definitely stuck to her fashion trick!

New York Fashion Week just kicked off with a huge bang. Max Azria of BCBG MAXAZRIA presented his color-block caftan Fall 2012 collection.

African models rule on and off the runway for Lincoln Center’s biggest fashion extravaganza. Ethiopian model Liya Kebede stepped out in a black and white tuxedo-inspired Lanvin outfit at amFAR gala. Somali-Ethiopian model Fatima Siad walked for Chadwick Bell Fall 2012 runway show. Zimbabwean model Nyasha Matonhodze was seen at the Richard Chai Love show.

Not to be outdone but African stylists took in the shows in style and a huge entourage. Nigerian blogger and stylist Joy Adaeze (spotted by Daily Candy) wore a Jewel By Lisa. This NYFW candid of Nigerian magazine editor-in-chief for Pop’Africana Oroma Elewa with Joan Smalls was spotted by Teen Vogue. Blogger Rosemary of pose with her entourage of industry friends – model Tolula Adeyemi, stylist Marian Kihogo and Tanzanian model Miriam Odemba.

African fashion and art collaborated with stunning results. Head wraps -a trend that jumpstarted last season by stylist June Ambrose – made it into this African-inspired L’Officiel Mode photo shoot. Nigerian, London-based fashion designer Duro Olowu has pop-up art show that he curated which is on display at Salon’s 94 Freeman Alley Gallery from now to early March. Duro Olowu’s exhibit features vintage and contemporary assortment of photography, textiles, art, furniture, music, books, and objects. You can check out from February 8 to March 10. Duro’s wife Thelma Golden, Studio Museum of Harlem Director and Chief Curator, must be proud of him! Will we see Thelma launching a clothing line in the future?

image credits –,,,, and getty.

Cultural Loop is a must-read news rundown within the fashion industry!


Fatima Siad for Herve Leger Spring/Summer 2012 print AD campaign

Shortly after her historic runway apperances for Dries Van Noten and Hermes during last year’s Paris Fashion Week, America’s Next Top Model alum and Somali-Ethiopian model Fatima Siad has secured a lucrative campaign gig for Herve Leger by Max Azria Spring 2012 collection. For the first released Camilla Akrans-shot photo session, the ANTM Cycle 10 star wore this cora braided bandage dress from the Spring 2012 collection. She also reappeared at this year’s Paris Fashion Week for the Alexandre Vauthier Spring 2012 runway presentation.

What an impressive move made by Fatima Siad!

image credit – Herve Leger. Style.

Cultural Look examines fashion’s latest lookbooks and looks lifted from the runway!

Best of 2011: Models To Watch

2011 produced lucrative milestones for African models both on and off the runway. Fatima Siad, David Agbodji, Ajak Deng, Makida Moka and Ataui Deng arguably held down the runway and editorial fashion strut this year.

Zimbabwe’s Nyasha Matonhodze has arguably become the it model of the year thanks in part to her Topshop, Louis Vuitton, and current Versace pre-Fall 2012 AD campaign. Nyasha walked down the runway for Marc Jacobs, Louis Vuitton, Lowe, Narciso Rodriguez, Michael Kors, Yves Saint Laurent, and she also appeared in the March 2011 editorials for Harper’s Bazaar and Teen Vogue magazines.

Sudanese models Ajak Deng and Ataui Deng (not related!) won over the crowds at various international fashion week presentations from New York to London to Paris for Christian Dior, Lanvin, Thierry Mugler, Reed Krakoff, PreenMara Hoffman, Oscar de la Renta, and Manish Arora. Ataui and Ajak appeared in the crowd favorite Harper’s Bazaar editorial.

Togo’s leading male model David Agbodji had women swooning over his Express and Calvin Klein print AD campaigns. David also cleared up the rumor that he’s Nigerian! He signed on to do editorial work for D&G, Cole Haan, Gap and Harper’s Bazaar. On the runway he proved why he’s the only male model to watch on our radar in 2012! Swag, indeed!

America’s Next Top Model alum Fatima Siad’s biggest accomplishment came courtesy of  her groundbreaking Hermes runway appearance. Shortly after Fatima appeared in two stunning magazine photo shoots for Jones and Arise. Fatima certainly proved that there is a CAREER after ANTM! As Fatima eloquently said to The Cut,  If you use your time on the show in a smart way, you can take your career to the next level.

Nigerian-Jamaican model and Face of Sleek Nigeria winner  Makida Moka was Bridget Awosika’s muse for her Spring/Summer 2011 presentation. She also landed a modeling gigs with two rising Nigerian labels, Maki Oh and Phunk Afrique. In five years she plans to launch her own clothing line. Makida obviously loves and supports the successful Buy Nigerian fashion campaign and we are eager to see which label she collaborates with next.

Flaviana Matata, Chika Emmanuel, Eku Edewor, and Millen Magese are four models we predict are onto groundbreaking moves in 2012. Which one of these models are you going to watch out for in 2012?

image credits – Getty, Style, Wireimage, Twitter,

Cultural Annual Review is a recap of what happened in 2011!