House of Dereon’s African-Inspired Collection Launches at London’s Selfridges

House of Dereon, a fashion label run by Beyonce and Tina Knowles, presented its Afro-centric collection at London’s Selfridges. Many of the looks were based off Mud Cloth, Aztec prints, and tribal influence. House of Dereon also incorporated headwraps, feathers and statement pieces into their collection. This is no surprise to any Beyonce fans as she stressed back in March that she was inspired by Fela Kuti for her current album production. We spotted Sudanese model Ataui Deng walking down the runway at the House of Dereon fashion show…

The mom-to-be also told CNN International that her House of Dereon collection was inspired by her world trips to Brazil and Asia.

This collection was inspired by a lot of my travels. I did a world tour, I traveled to Asia, Brazil, all over the world and I saw such beauty and my mother traveled with me and we decided we should mix these great cultures together and make something original and beautiful, and this show celebrates the global nomad, and one day at the rate we’re going which is such a beautiful thing, there won’t be all these different races we’ll all just be mixed up and beautiful and that is so wonderful exciting and refreshing you know we have the mixtures of the African hair wraps and some of the Asian prints and we mix it with different textures sequins and gold jewelery and it just becomes very refreshing. (source)

To coincide with the release, a African remix of Beyonce’s song, “End of Time” played at the runway presentation. Check it out…

The Winter/Autumn and Holiday 2011 House of Dereon collection was viewed by fashion industry insiders on Saturday September 17! One of the looks presented was first worn by Beyonce for her Fela Kuti-inspired photoshoot for L’Officiel Magazine back in March 2011!

Beyonce – L’Oficiel March 2011

Shop House of Dereon at Selfridges right here!

Getty. L’Officiel Magazine

Advertisements

About culturaltoast

Cultural Toast is a blogazine run by Chioma, a Nigerian Metropolitan-based fashion writer. This blogazine celebrates with a cultural toast to a post-1960 Nigeria with its focus on entertainment and fashion news. African fashion, style and trends will be readily available on CulturalToast.com.

Posted on September 20, 2011, in African Fashion, Ataui Deng, Cultural Runway, Inspired by Africa, London Fashion Week, Sudan and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: